Looking at today’s growing era, it seems that our future will work completely on digital devices. In today’s time, to run a business, you will have to come online and the help of digital marketing will work as a boon for you. With digital marketing, you can grow your business rapidly in a very short time. your question is What is the future of digital marketing in India 2024
Digital Marketing Future Trends 2024
Today in this article of techseohub we will know what is the future of digital marketing in India 2024.
As new technologies develop, digital marketing will continue to evolve. We’ve compiled a list of the top digital marketing industry trends to expect in 2024.
1. AI Will Shape the Marketing World
2. Video Marketing Will Expand
3. Valuable Content Will Become Priority
4. Voice Search Will Continue to Grow
5. Influencer Marketing Is Here to Stay
6. Social Media Would Keep on Rising
7. Mobile Optimization Would Mean More
8. Augmented Reality Will Gain Popularity
1. AI Will Shape the Marketing World
Artificial Intelligence (AI) has progressed from a buzzword to a superpower. It has transformed every industry and is widely accessible. As AI continues to accomplish things we have only imagined, marketers will be unable to ignore this technology. We can be confident that the future of digital marketing powered by AI looks brighter. If you want to learn more about digital marketing, take our online course.
It has greatly improved data analysis and predictions, allowing businesses to provide better user experiences and services. Chatbots enable businesses to provide seamless customer support. Given how well chatbots resemble people, it is no longer an option but a requirement for online enterprises. These machines can communicate like humans and manage client comments, inquiries, and complaints more effectively. This gives their team members enough time to focus on other responsibilities.
How can we avoid mentioning AI-generated recommendations when shopping online? Based on our purchasing history and behavior patterns, AI recommends products and services that we might enjoy, making shopping faster and easier. Many businesses even employ AI to generate content for social media and the internet.
In addition, AI plays an important role in advertising. Although it cannot match human ingenuity and intelligence, it does make things easier. Google and several other organizations use it to fine-tune their adverts and marketing efforts so that they always strike the right spot and achieve the intended outcomes.
2. Video Marketing Will Expand
The global audience for digital videos is estimated to reach 3.48 billion by the end of 2024. As we delve more into the relevance of video marketing, here are a few more statistics you should be aware of:
- Video content accounts for more than 82 percent of total internet traffic.
- Rather than being second to Google, YouTube is now a video content leader, with billions of views daily.
- According to OptinMonster, 72% of consumers prefer video material when learning about a product or service.
- Users can remember over 85% of the information they see in the form of videos.
- Marketers and businesses generate 66% more leads with video marketing.
As a result, we may conclude that video is essential to the future of digital marketing in 2025. Companies who have yet to embrace video content and marketing are missing out on valuable opportunities.
Videos are no longer simply content. They design experiences that promote user engagement and brand recognition. Video marketing is an efficient technique to engage with your target audience while conveying your business message in a unique and enticing way.
When paired with augmented reality, videos can provide an immersive experience while delivering a story. Viewers discover them directly in the heart of the action, making the brand more relatable. This generates more leads and sales.
A study found that video marketing can improve product sales by 80%. As a result, don’t overlook this important marketing strategy while you promote your business across different digital media.
3. Valuable Content Will Become Priority
As customers and search engines demand more optimized and valuable content, we can expect it to become an essential digital marketing strategy in the next few years. Furthermore, with each algorithm update, Google becomes smarter and more careful in analyzing the accuracy of the information, so marketers and businesses must pay great attention to the content they publish on their websites and other platforms.
Users desire individualized material such as emails, blogs, chats, and videos that both meet and enrich their needs. A little additional work in creating compelling content can significantly boost online visibility and conversions. Make certain that the links and keywords are relevant, and that the information is accurate.
Contests, quizzes, surveys, polls, or games can help make information more interactive. This will inspire potential shoppers to interact with your brand and purchase your products and services. Explore a variety of marketing methods with our digital marketing course.
4. Voice Search Will Continue to Grow
Smart virtual assistants have become commonplace. Their popularity has grown over time, and people are getting more comfortable using and communicating with devices such as Google Home and Alexa.
As the number of people who use virtual assistants grows, so will the popularity of voice search, which will eventually become the norm for human-digital connection. Voice search will become increasingly established in our everyday habits, and marketers will fully utilize this technology.
By 2024, voice search will have accounted for a major portion of all online searches. There is little doubt that voice search and smart speakers will play an important role in the future of digital marketing. As a result, marketers and brands will need to enhance their voice search strategies and discover methods to integrate them into other channels.
They must recognize common patterns in customer behavior and look for new ways to reach more people by enabling voice searches. In order to appear in search results, they must also utilize simple language while proposing solutions.
Amazon is the clearest illustration of this, as it used a smart assistant for marketing early on and quickly acquired popularity. Others quickly followed suit, opting for more focused marketing via voice-activated assistants. So, embrace this technology to capture the attention of users and stay current with trends.
5. Influencer Marketing Is Here to Stay
Influencer marketing requires no introduction. Brands have already realized the effectiveness of this advertising strategy and are utilizing influencers and popular personalities to reach their target demographic. The global influencer marketing sector is expected to be worth $69.92 billion by 2029, making it an important aspect of the future of digital marketing in 2030. The numbers will only increase as more people utilize social media.
Authenticity and trust are two of the main reasons why influencer marketing is so popular. As influencers spread a brand’s message, they strengthen relationships with consumers, who are more willing to trust suggestions from their favorite superstars. Over 63% of users trust influencers more than companies, and 58% base their purchasing decisions on recommendations from influencers. It’s no surprise that brands are willing to pay more for influencer marketing efforts.
However, this marketing approach is still in its early stages and has several flaws that need to be addressed. Many initiatives have failed due to the presence of false followers. Renowned celebrities and influencers have lost credibility as the number of sponsored postings has increased. As a result, organizations are seeking solutions to this problem.
One approach is to use micro-influencers, who have small but engaged followings. Companies work with individuals with smaller but loyal followings to provide more authentic brand messaging and gain the trust of their audience.
6. Social Media Would Keep on Rising
Social media is unavoidable when discussing the most recent digital marketing developments. Many people believe that social media is already a powerful platform, yet it is always developing and expanding. Around 40% of firms already focus on paid social media marketing, while 36% use them for organic traffic.
Social media may undergo a full transformation in the future, becoming more than just a tool for networking and connecting with friends and acquaintances. It will spark a flurry of activity, utilizing its strength and appeal to the maximum.
It will remain the primary medium for businesses to establish their presence and engage with their audience. Brands will also use it to provide customer-focused services and strengthen ties with their target audience.
Apart from networking and communicating with like-minded individuals, we use social media to keep up with our favorite personalities and pages, as well as learn about the latest trends and changes. We may expect all of these features to come together in the future, allowing us to learn about everything going on in the globe while watching original content without having to navigate to the newsfeed.
Marketers who have a good understanding of social media can use AI algorithms to run highly focused marketing campaigns and provide tailored services. Furthermore, firms can develop more effective promotion methods and intelligent content to engage their viewers.
7. Mobile Optimization Would Mean More
Smartphones have surpassed desktop computers as the primary means of accessing the Internet. As mobile devices gain popularity and relevance in the digital world, marketers must optimize their websites, content, and advertisements for mobile devices.
Mobile optimization will be an important aspect of digital marketing growth in the future, allowing for more targeted ads based on demographics and behavior patterns. Marketers may reach and engage with their audiences more successfully by adopting a mobile-first approach.
Furthermore, mobile marketing will provide a more seamless user experience with responsive and easily accessible information. Search engines will also emphasize mobile-friendly websites when ranking them in SERPs, influencing their exposure, traffic, and conversion rates.
8. Augmented Reality Will Gain Popularity
Many online game firms have begun employing augmented reality to provide more immersive experiences to their consumers. Businesses have gotten on the AR bandwagon, taking advantage of this technology to promote their products and services.
It is already an effective technique for contacting potential clients. According to research, over 61% of consumers are willing to purchase products from firms that provide augmented reality services. Many fashion firms use augmented reality to allow internet buyers to visually try on clothing from the comfort of their own homes. Ikea has also introduced a virtual reality catalog, which allows consumers to see how a specific piece of furniture would look in their house.
We may expect other top organizations to adopt AR to meet their marketing objectives, making it a critical component of India’s digital marketing future.
FAQs – Digital Marketing Future
Q:1. Is digital marketing a good career in 2025?
Ans. According to a Goldman Sachs study, digital marketing would have a future worth of US$160 billion by 2025, which is three times its current value.
Q:2. Does digital marketing have a future?
Ans. Digital marketing provides several long-term job options, making it a realistic and profitable professional path. Individuals can develop sustainable and meaningful careers in this dynamic area, which is always growing and changing.
Q:3. What is SEO in digital marketing?
Ans. SEO (Search Engine Optimization) is the process of optimizing a website’s technical configuration, content relevancy, and link popularity so that its pages can become easily findable, more relevant, and popular to user search queries, and as a result, search engines rank them better.
